Top Instagram Posts of 2025

MT Trim Co
Mar 10
7 min read

Because sometimes the best way to tell the story is to let the work (and the moments) speak for themselves.

Why Look Back at 2025 Now?

Person handling wood in a workshop. Text: "MT Trim Co, Custom Woodworking, Our Top Instagram Posts of 2025." Background with vertical wood panels.

Why wood we look back now? We wanted to see what made the cut. Okay, we’ll keep the Carpentry Dad Jokes for later.

The truth: We started the year off strong. Matt has already completed more than 10 projects and has many more in the queue. That, and we genuinely wanted to take time to reflect on everything we accomplished and what we want to do next. It helps us create goals and plan for the future.

Looking back, 2025 was a big year: new projects, new ideas and a lot of moments worth sharing. Instagram (TikTok and YouTube) became our running highlight reel: behind-the-scenes clips, finished projects we’re proud of, lessons learned and a few posts that really struck a chord. This blog post pulls together our top Instagram posts of 2025 in one place. So if you missed them the first time (or want to revisit them), here they are! Plus, you'll get a little extra context you won’t find on social.

How These Posts Were Chosen

We picked these posts based on a mix of:

Engagement (views, likes, comments, shares, saves)
Conversations they sparked
Moments that represent where we are headed
Unexpected partnerships
Personal favorites (because hey, it's our company)

Some performed well. Some just mattered. Most importantly, we stayed true to our organic content. We have yet to pay for ads, boosts, partnerships or verifications. We remain a small, husband and wife team who proudly creates all our content.

2. Toilet Paper Storage With Sliding Doors

Date posted: May 28, 2025 + September 21-22, 2025

Why this post mattered: Anytime there is unique storage, it’s intriguing to our audience. We posted it twice, and both times it was viewed, liked, shared...quite a bit (over 1M views, collectively). It led to several requests for this build hitting our inbox. We can thank 2020 for people still wanting toilet paper storage.

If you want this in your home, there are a few things to keep in mind before you "pass the toilet paper!" Due to code, you must have an equal distance on each side of your throne. Most awesome designs like these take advanced planning, and can't always be added. There are other solutions if your home has already been built. We are happy to consult on options if you're in the Middle Tennessee area.

What people connected with: The space-saving, easy-access design! And some failed to connect with the concept of a water closet! In fact, we are shocked with the amount of people who have never heard of a water closet or confuse them with a half bath. A water closet is a separate toilet room within a larger bathroom, similar to a bathroom stall, offering privacy. We promise you, there is a sink in the bathroom and the homeowners wash their hands. Sigh.

This post led to a unique discussion about in-wall storage, which we have done, too. We responded to a comment with a video the following day. Soon after, we noticed some of you taking on that build. Kudos! We’ll gladly be a #trendsetter.

For those of you who are DIY, remember—just like with the toilet paper storage—this takes planning. We do NOT recommend removing studs from your wall unless you are a licensed contractor, know the building code in your area and understand load-bearing walls. This solution was planned with the builder, and the stud we removed was not needed.

Unfinished wood and MDF cabinet against a green wall with "Water Closet Cabinet" text overlay. Play button icon on a gray floor surface.

Views: 780K

Likes: 5,693+

Shares: 41+

Toilet room with bypass door cabinet, beige tones. Text: "Toilet Room Bypass Door Cabinet." Play button overlayed on the image.

Views: 482K

Likes: 5,638+

Saves: 4,551+

In-Wall shelf painted white. There is a sole roll of toilet paper on one shelf. There is a play button icon overlay. Instagram comment overlayed: "Another option is between the studs, doesn’t stick out."

Views: 187K+

Likes: 2,380+

Saves: 1,036+

P.S. You can find the sliding cabinet hardware in our Amazon storefront*.

3. Vertical Material Racks

Matt in MT Trim Co work attire selecting large wooden panels in a workshop. The background shows organized vertical storage. Industrial setting.

Date posted: March 18, 2025

Why this post mattered: We gave a glimpse into systems that make our operations efficient. And just like the toilet paper storage, people had opinions. Almost 400K people, to be exact.

What people connected with: Most viewers were fellow woodworkers who connected with the Vertical Material Rack setup. They either agreed with how we stored material or did the exact opposite and felt the need to let us know we were wrong.

Well, friends, it’s important to remember there is more than one correct way to do things. It doesn’t always have to be this OR that. It can be this AND that. Whether you choose taking the highway or the scenic route, you can end up at the same destination.

We are a custom shop that has worked its way up to having a constant flow of projects. Our material never sits for long periods of time. Our setup works for us to grab and cut. If we had longer wait periods between builds, we would likely operate differently. That’s just not the case.

4. Made True Posts

Date posted: Sporadically throughout 2025.

Why these posts mattered: Made True is a storytelling blog series by MT Trim Co that highlights real makers doing exceptional work in the world of woodworking, trades, design, and creative entrepreneurship. Each feature takes you beyond the surface — from their workshop routines to their big leaps of faith, favorite tools, and personal wins. Craftsmanship isn’t just in the work — it’s in the story.

Collectively, we had more than 120K views on Instagram alone for our five features, bringing more eyes to their work and our community. Be sure to tap each person below and learn more about their craft!

What people connected with: People love hearing the story behind people’s craft. And more so, people appreciate how MT Trim Co fosters a sense of community in the trades. If you want to be featured or know someone who should be, let us know. It’s free.

5. Be Smart, Carry-On

Trailer with stacked wooden boards outside a gray garage with a closed door. A play button symbol overlays the image.

Date posted: April 3, 2025

Why this post mattered: Carry-On Trailers approached us. They saw the work we do, noticed a direct correlation between their product and how it could make our work more efficient, and they reached out. A relationship was formed. We were gifted their new SmartFold Trailer and were immediately impressed. The video was not scripted — we gave a real, honest testimonial. We also got to meet with their engineers about the product, give feedback and learn more about what’s to come. Super cool!

Note: We are very particular about who we partner with, as it’s a direct reflection of who we are as a brand. Let us be clear. We do not give our partners access to run ads to our audience. Why? Because you didn’t sign up for that. Plus, we worked to grow our audience; they didn’t. What does this mean? It means every post you see with a partner product is not boosted or paid to reach more people by us or our partner. It's organic, like the rest of our content. We believe our work and words speak for themselves.

What people connected with: The trailer’s design functionality, hands down. We showed firsthand how the trailer operates, making loading and unloading much easier. It’s a smart and innovative design — in one swift action, the sides of the trailer fold down. Mind blown. It’s truly just smart! Shout out to their marketing team on the name!

2025 Patterns and What this Means for 2026

Everyone loves a good reveal — when we are able, we’ll be sure to show finished projects. We primarily work with homebuilders on new builds, meaning they have a separate crew do the finishing. We do our best to collect after images from builders and clients alike! Believe us, we are sad we don’t get to see every project finished, too! But, we are a carpentry company, not a painting company.
Unique builds can be controversial. As hard as it is to deal with some of the negative comments, we are up for a good challenge because a strong design deserves to be shown.
We will continue to storytell and provide building tutorials. But, you’ll have to head over to YouTube to see our longer tutorials.
Made True will live on. We are open to featuring woodworkers, makers, designers, manufacturers and anyone in the trades!
We’ll continue to be social. Afterall, Instagram is a social network. So don’t hesitate to drop a comment or DM us. We are happy to share recommendations, brainstorm and collaborate.
We will continue to partner with the right people. We value companies that have the best interests of tradespeople in mind and who are passionate about making our everyday lives a little bit easier. If we showcase a product. It’s not to push it on you, it’s because we are proud to use it. So if you’re in the industry and have questions, ask us — because we will give you real, honest feedback.
And for fun, here's our top post of 2026... so far!